Get In Touch

This is also obvious, but being able to state the price of your products quickly and confidently signals to potential customers that you’ve put some thought into your pricing and it’s worth what you’re charging. But now what happens when you sell in multiple countries and currencies? Take into account different prices for different retailers, the MSRP, and any discounts you have floating around and this question becomes a lot more involved than it looks.

f your visitors love your product idea and think the price is a steal, but cannot find the checkout button, you’re going to have serious problems. This should be simple enough. However, if you’re looking at your website with “old eyes”,  you might think your page is obvious. Have someone test your checkout while keeping this question mind. Ideally, your checkout buttons should be bold, attractive, and feature text with a strong call to action such as “Subscribe Today!” or “Start your Journey!” or whatever else might be most poignant to your niche.

For any online purchases, clearly stated return policies are crucial. As many as 91% of buyers say that a store’s return policy is a key factor in whether or not they make a purchase. There are also return policies for specific products, so confusing the general policy with the bathing suit policy might cause a customer service crisis down the line. Remember, people who experience bad customer service are about reach twice as many people as someone who had a good customer service experience with your company.